Case Study 2013

Specific IT terms relevant to case study

Behavioural Marketing
In email and online marketing, behavioral email marketing refers to the techniques, strategies and often the automated email systems used by marketers and online merchants to collect data about an email subscriber so they can target specific campaigns to that person based on their behavior.
Data about the user is collected in a database, which also integrates Web analytics and email data. When the marketer directs an email to the user, it is very relevant to that specific subscriber, based on the data collected and their most recent tracked behavior.
Business Intelligence Software
Application software designed to retrieve, analyze and report data.
CCTV (closed-circuit television) is a TV system in which signals are not publicly distributed but are monitored, primarily for surveillance and security purposes.
CCTV relies on strategic placement of cameras, and observation of the camera's input on monitors somewhere. Because the cameras communicate with monitors and/or video recorders across private coaxial cable runs or wireless communication links, they gain the designation "closed-circuit" to indicate that access to their content is limited by design only to those able to see it.
Cost Benefit Analysis
A process by which business decisions are analyzed. The benefits of a given situation or business-related action are summed and then the costs associated with taking that action are subtracted.
Cost Estimation
An approximation of the probable cost of a product, program or project, computed on the basis of available information.
Customer Management Software
Customer management software helps to increase sales and productivity of companies that are selling their products and services (features could be; mailing lists, email and web addresses, detailed customer history, sales and marketing tools, help and assistance).
Data Logging
An electronic device that records data over time or in relation to location, usually with a built in sensor or external sensor. They generally are small, battery powered, portable, and equipped with a microprocessor, internal memory for data storage, and sensors. Some data loggers interface with a personal computer and utilize software to activate the data logger and view and analyze the collected data, while others have a local interface device (keypad, LCD) and can be used as a stand-alone device.
General Packet Radio Services (GPRS) is a packet-based wireless communication service that provides continuous connection to the Internet for mobile phone and computer users.
Global Positioning System (GPS) is a satellite navigation system used to determine ground position and velocity (location, speed, and direction).
Route planning software / route optimization
A computer software programme, designed to plan a (optimal) route between two geographical locations using a journey planning engine, typically specialised for road networks as a road route planner. It can typically provide a list of places one will pass by, with crossroads and directions that must be followed, road numbers, distances, etc. It also usually provides an interactive map with a suggested route marked on it.
A smartphone is a mobile phone that includes advanced functionality beyond making phone calls and sending text messages. Most smartphones have the capability to display photos, play videos, check and send e-mail, and surf the Web. Modern smartphones, such as the iPhone and Android based phones can run third-party applications, which provides limitless functionality.
Smartphone apps
A software application that runs in a mobile phone.
Short Message Service (SMS) is also often referred to as texting, sending text messages or text messaging. The service allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell phone.
Software as a service (SaaS)
Software as a Service (SaaS) is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet. Sometimes referred to as "on-demand software". Software and associated data are centrally hosted on the cloud . SaaS is typically accessed by users via a web browser.

2013 Red Dragon Taxi Company Case Study

An excellent site created by Stuart Grey with some very resources.

All resources courtesy of Stuart Grey (author of Information Technology in a Global Society)

Secondary Research Links
  • Mentor Engineering Includes user case studies and hardware and software examples.
  • DDS Taxi Fleet Optimization Detailed information on taxi dispatch, GPS, and satellite navigation.
  • Taxi Dispatch Express Some information on mobile phone solutions for taxi dispatch.
  • Cordic Lots of information on the benefits of taxi dispatch systems for drivers and dispatchers.
  • AutoCab Very detailed page with many things relating directly to the case study (GPRS, loyalty cards, etc).
  • Taxi Central This appears to be a remotely hosted system (Software as a Service).
  • Cabmaster The (long!) promotional video here contains some useful ideas and examples.
  • Telematics is the process of using IT to monitor driver behaviour

Ambulance Dispatch System

Past Paper practice
Case Study 2011 HL Paper 3

Possible questions to consider

Paper 3 - guidelines

1 hr 15mins – worth 25% of total ITGS marks
4 questions

Question 1a – 2marks.
Question 1b – 2 marks

Identify, state, calculate, outline, define, describe

For some questions, you might be asked to identify/state 2 things and a simple answer will suffice. You will be awarded 1 mark for each thing to be identified stated.
For some questions you might be asked to describe/explain something and the question will be awarded 2 marks, therefore, identify the answer and explain further to gain 2 marks

Question 2 - 6 marks
Explain, distinguish, contrast, compare, construct

If you are asked to explain 3 things, you should identify and give a further explanation/example to gain full marks

Question 3 - 8 marks
Discuss, evaluate, to what extent, justify, formulate

Generic markband for the higher level marks (7-8)
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Question 4 - 12 marks
Discuss, to what extent, evaluate, justify. formulate

Generic markband for the higher level marks (10-12 marks)
Screen Shot 2557-01-10 at 9.54.22 AM.png